FEASTLY CONCEPTUAL PROJECT

Background:

Feastly is an online platform where you can book seats at local “pop-up” restaurants to engage in a different kind of dining experience. 

 

These pop-ups are usually within a professional chef’s home or restaurant space.

For this MVP, I evaluated how to increase Feastly dining opportunities through the use of the Private Events tab that goes beyond a web form.

Problem Statement:

Currently, Feastly diners are only able to book experiences at a chef's home or restaurant. Often, these experiences have limited seating options so a group event is hard to accommodate. 

Hypothesis:

If Feastly diners were allowed to create private events with a chef of their choosing within the privacy of the diner's own homes, it would increase adoption as private events:

  • increase the number of experiences that can be booked by increasing the number of potential venues

  • garners additional exposure to the product by allowing host diner's to invite other friends over to share the experience

  • Provides a new dining experience within comforts of your own home,

    • No corkage fees​

    • No parking constraints

    • No waiting for tables to clear!

Process:

RESEARCH

IDEATION

DESIGN & TEST

PRIORITIZE & PLAN

MVP

Competitive Analysis

User Interviews

User Personas

Journey Maps

Lo-Fi Wireframes

Paper Prototype

User tests

Product roadmap

Measures of success

Ta-da!

Research:

Competitive Analysis Key Take Aways: 

  • Conducted analysis of competitive landscape across 5 metropolitan areas in which Feastly current does not operate to determine what options were currently available to diners seeking in-home personal chef experience. Cities included: Boston MA, Scottsdale​​ AZ, San Diego CA, Nashville TN, 

  • All cities featured chefs-for-hire options via personal chef websites that were not frequently updated, required phone call or email in order to obtain quote. 

  • One site "Table at Home" allows users to send in a request with a budget, chefs will then create a menu to meet the budget, requires a few back and forth interactions to get things going

User Interviews Key Take aways:

After competitive analysis was completed, user interview questions were crafted to gain a better understanding of the needs and wants within the target demographic. Interview questions were directed specifically towards two demographics: Consumers who regularly dined out at up and coming restaurants, friends who host routine social events and aspiring chefs who are looking to develop their brand & do what they love.

 

 

 

 

User Personas:
The following 3 User Personas were built off user research interviews. 

Ideation:

Design:

A few basic wireframes that walk through the filtering process which allows users to find the best option and how to book the experience on the platform.

Plan & Prioritize:

Measuring success:  

You need to get comfortable with data in order to succeed as a product manager. Measures of success were determined by stating our key objectives, identifying what we hoped to see as our key results indicating we had growth & engagement, and predicting what features would allow those to be possible. This helped develop the feature releases in our product roadmap. 

Product Roadmap: Coming soon!