FEASTLY CONCEPTUAL PROJECT
Feastly is an online platform where you can book seats at local “pop-up” restaurants to engage in a different kind of dining experience.
These pop-ups are usually within a professional chef’s home or restaurant space.
For this MVP, I evaluated how to increase Feastly dining opportunities through the use of the Private Events tab that goes beyond a web form.
Currently, Feastly diners are only able to book experiences at a chef's home or restaurant. Often, these experiences have limited seating options so a group event is hard to accommodate.
If Feastly diners were allowed to create private events with a chef of their choosing within the privacy of the diner's own homes, it would increase adoption as private events:
increase the number of experiences that can be booked by increasing the number of potential venues
garners additional exposure to the product by allowing host diner's to invite other friends over to share the experience
Provides a new dining experience within comforts of your own home,
No corkage fees
No parking constraints
No waiting for tables to clear!
DESIGN & TEST
PRIORITIZE & PLAN
Measures of success
Competitive Analysis Key Take Aways:
Conducted analysis of competitive landscape across 5 metropolitan areas in which Feastly current does not operate to determine what options were currently available to diners seeking in-home personal chef experience. Cities included: Boston MA, Scottsdale AZ, San Diego CA, Nashville TN,
All cities featured chefs-for-hire options via personal chef websites that were not frequently updated, required phone call or email in order to obtain quote.
One site "Table at Home" allows users to send in a request with a budget, chefs will then create a menu to meet the budget, requires a few back and forth interactions to get things going
User Interviews Key Take aways:
After competitive analysis was completed, user interview questions were crafted to gain a better understanding of the needs and wants within the target demographic. Interview questions were directed specifically towards two demographics: Consumers who regularly dined out at up and coming restaurants, friends who host routine social events and aspiring chefs who are looking to develop their brand & do what they love.
The following 3 User Personas were built off user research interviews.
A few basic wireframes that walk through the filtering process which allows users to find the best option and how to book the experience on the platform.
Plan & Prioritize:
You need to get comfortable with data in order to succeed as a product manager. Measures of success were determined by stating our key objectives, identifying what we hoped to see as our key results indicating we had growth & engagement, and predicting what features would allow those to be possible. This helped develop the feature releases in our product roadmap.
Product Roadmap: Coming soon!